Generally, the cost per new supporter ranges from $1.50-$2.00. But it depends on the targeting criteria used.
From what we have seen, the typical lifetime value of an email address is between $10 and $20, which is quite a high ROI. We have seen a positive ROI in as little as 6 months, but it can take up to 24 months. It all depends on how you fundraise and how many fundraising channels you use.
Non-profit organizations and socially conscious brands that want to grow their audience with passionate, highly engaged supporters
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